APPROACH
I believe great design is more than aesthetics. It's about strategy, clarity and growth. Every project I take on starts with deep understanding of your goals, audience and positioning .
My approach blends strategy and execution, ensuring every design decision serves a purpose. whether crafting a visual identity, high-converting product or a seamless user experience, I focus on creating work that not only looks great but drives real result.
BACKGROUND
I started with animations in video games but found my passion in designing experiences that solve problems creatively.
Cutting my teeth at a blockchain-focused agency in Delhi, I developed my own unique style and sharpened my UI/UX expertise.
Since then, I've helped major fintech giants like Zerodha, Streak, IIFL, and HDFC Securities stand out and scale through intuitive, high-impact design.
BEYOND DESIGN
When I'm not designing, I'm cooking, sketching, fixing things around, hiking, riding my motorcycle or exploring new places. I've lived in Kashmir, worked from lake view cafés, and love the intersection of nature, creativity and technology.